Ad Budget Calculator
Work backward from the leads or sales you want each month. See the budget, clicks and return to expect, in US dollars, pounds, Canadian dollars or Australian dollars.
- Monthly and daily budgetWhat to set in Google Ads or Meta Ads
- Clicks you needBased on your conversion rate
- Cost per lead and customerSo you can compare with your margins
- Revenue and ROASA quick view of the expected return
Your numbers
Change any value and the results update instantly.
The math behind your budget
These are estimates to help you plan. Real results depend on your market, offer, landing page and how well the account is managed.
Clicks needed
Your goal divided by your website conversion rate. Better landing pages mean fewer clicks for the same result.
Monthly budget
Clicks needed multiplied by your average cost per click. Use Google Keyword Planner for local CPC estimates.
Return on ad spend
Revenue from new customers divided by ad spend. Compare it with your margin to see if the plan is profitable.
Ad budget questions
Not sure about your numbers? Message us on WhatsApp and a strategist will help.
Where do I find my average cost per click?
If you already run ads, use the average CPC from your Google Ads or Meta Ads reports. If not, Google Keyword Planner gives estimates for your keywords and locations.
What conversion rate should I use?
Use your own website data if you have it. If you do not, start with a conservative estimate and update it once your campaigns collect real data.
Does this work for Meta Ads too?
Yes. The math is the same. Use your Meta cost per link click and the conversion rate of the page your ads send people to.
Is the result a guarantee?
No. It is a planning estimate. Real results depend on your market, offer, creative, landing page and ongoing optimization.
Guides for your next step
How Much Should a Small Business Spend on Google Ads?
A simple, goal based way to set your Google Ads budget. Work backward from leads or sales, estimate clicks and cost per click, and know when to scale or pause.
Meta Ads or Google Ads? Choosing the Right Channel for Your Business
Should you spend your ad budget on Meta (Facebook and Instagram) or Google Ads? A simple way to decide based on intent, product type, budget and how your customers buy.
Real Estate Lead Generation: Google and Meta Ads That Attract Serious Buyers
How real estate agents, brokers and developers can use Google and Meta ads to generate qualified buyer and seller leads, while following housing ad rules in the US and Canada.
Tell us where you want to grow
Share a few details and we will pick it up on WhatsApp to confirm a time that works for you.