Marketing for SaaS & Technology
Software and tech companies growing sign ups, demos and pipeline.
Growing a SaaS or technology company online
Software buyers do a lot of research before talking to sales. They read comparisons, ask AI tools for recommendations and check reviews. We help tech companies become the name that keeps coming up during that research.
Common challenges
- Expensive paid search keywords
- Long, multi person buying decisions
- Being left out of AI tool recommendations
- Sign ups that never activate
How Axcendra helps
- Content led SEO around problems you solve
- GEO so AI assistants mention you
- Demo focused search and LinkedIn style targeting
- Onboarding email flows that drive activation
The services that move the needle for SaaS & Technology
Enterprise SEO Strategy
Keyword architecture, content and authority building that earns lasting rankings for the searches that drive revenue.
Learn more Search & AI VisibilityGenerative Engine Optimization (GEO)
Get your brand mentioned and cited inside ChatGPT, Perplexity, Gemini and Google AI Overviews.
Learn more Paid Media & GrowthSearch Engine Marketing (SEM)
An integrated paid and organic search plan that captures demand at every stage of the buying journey.
Learn more Email & RetentionEmail Marketing & Automation
Welcome, abandoned cart and win back flows plus campaigns that keep customers coming back on autopilot.
Learn moreQuestions from SaaS & Technology businesses
Cannot find what you need? Message us on WhatsApp and a strategist will reply.
How do you approach marketing for SaaS and technology companies?
We start with how your customers research and decide, then build a plan around the channels they actually use. In a free strategy session we walk you through the approach we would take for your business, step by step.
Which service should we start with?
For most saas & technology businesses we suggest starting with Enterprise SEO and Generative Engine Optimization, then adding more once results are clear.
Do you work with both sales led and product led companies?
Yes. We plan for demo led and product led growth, and we measure pipeline, trials and activation, not just traffic.
Do you work with SaaS and technology companies in the US, UK, Canada and Australia?
Yes. We plan campaigns for the specific country, cities and time zones you serve, and we meet over Google Meet or Zoom at a time that suits you.
How is pricing decided?
Pricing depends on your goals, competition and the services you need. We share a custom quote after a short appointment.
Guides for SaaS & Technology
SaaS SEO in the AI Search Era: How to Earn Demos, Not Just Traffic
A modern SEO playbook for SaaS and B2B tech companies. Bottom of funnel pages, comparison content, product led content and GEO so AI assistants recommend your software.
AEO vs GEO: How to Get Your Brand Recommended by AI Assistants
What answer engine optimization and generative engine optimization mean, how they differ from SEO, and the first steps to get your brand named by ChatGPT, Perplexity, Gemini and Google AI Overviews.
SEO Audit Checklist: 15 Things to Check Before You Blame Google
A step by step SEO audit checklist covering indexing, speed, structure, content and technical errors. Find out why your website is not ranking and what to fix first.
Tell us where you want to grow
Share a few details and we will pick it up on WhatsApp to confirm a time that works for you.