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Paid Media & Growth

Meta Ads Management (Facebook & Instagram)

Ads people stop scrolling for.

Meta Ads Management illustration
Meta Ads
Overview

How we approach Meta Ads

On Facebook and Instagram, nobody is searching for you. You have about a second to catch attention. That is why Meta Ads live or die on creative and on showing the right message to the right people.

We plan the full funnel, test creative ideas fast and build retargeting that brings back people who showed interest but did not buy.

What is included

Everything you get with Meta Ads

01

Pixel and Conversions API setup

Accurate tracking so Meta can optimize for real leads and sales.

02

Audience strategy

Interest, lookalike and retargeting audiences built around your customers.

03

Creative direction

Hooks, angles and formats for reels, stories, carousels and static posts.

04

Creative testing

Structured tests so we learn which ideas sell, not just which ones get likes.

05

Lead and messaging campaigns

Instant forms, Messenger and WhatsApp campaigns for buyers who want to ask a question before they commit.

06

Retargeting funnels

Follow up ads for visitors, cart abandoners and past customers.

What to expect

The results we work toward

Every plan is custom, and so are the targets. These are the outcomes we build Meta Ads around.

  • Lower cost per lead
  • More sales from social
  • Better creative insight
  • Stronger brand recall
FAQ

Meta Ads questions

Cannot find what you need? Message us on WhatsApp and a strategist will reply.

Do you create the ad designs and videos?

We provide creative direction and can produce static and simple video ads. For bigger shoots we work with your team or partners.

Can you run lead form and messaging ads?

Yes. Instant forms, Messenger and WhatsApp campaigns work well when buyers want a quick conversation first, and we connect them to your CRM so no lead goes cold.

What is the minimum budget?

We suggest a test budget during the appointment once we understand your product and margins.

Do you follow special ad category rules?

Yes. Housing, employment and financial services ads in the US and Canada must run under special ad categories with limited targeting, and we plan campaigns around those rules.

Can you work with our in house creative team?

Yes. We share creative briefs, hooks and test results so your team knows exactly what to produce next.

Appointment only Your next growth chapter starts with one conversation.
Book a free strategy session

Tell us where you want to grow

Share a few details and we will pick it up on WhatsApp to confirm a time that works for you.

You will be taken to WhatsApp with your details filled in. Prices are quoted after your appointment. Prefer email? Write to connect@axcendra.com