Marketing for eCommerce & Retail
Online stores, D2C brands and marketplace sellers scaling sales profitably.
Growing an online store or retail brand
Selling online in the US, UK, Canada or Australia means competing with Amazon, big box retailers and thousands of direct to consumer brands for the same shopper. Ad costs keep rising, people compare prices in seconds and loyalty is hard to earn. We build growth plans that protect your margin, from the first ad click to the third repeat order.
Common challenges
- Rising ad costs eating into margins
- Returns and shipping costs eating into profit
- Low conversion on mobile product pages
- Customers who buy once and never return
How Axcendra helps
- Shopping and Performance Max campaigns tuned for profit
- Meta catalog and retargeting ads
- Product page and checkout optimization
- Email and SMS follow ups that bring buyers back
The services that move the needle for eCommerce & Retail
eCommerce Growth Marketing
Full funnel growth for online stores. Product feeds, conversion rate optimization, retention and revenue reporting.
Learn more Paid Media & GrowthGoogle Ads Management
Search, Performance Max, Shopping and YouTube campaigns managed for profitable ROAS, not just clicks.
Learn more Paid Media & GrowthMeta Ads Management (Facebook & Instagram)
Scroll stopping Facebook and Instagram campaigns with creative testing, precise audiences and retargeting.
Learn more Email & RetentionEmail Marketing & Automation
Welcome, abandoned cart and win back flows plus campaigns that keep customers coming back on autopilot.
Learn moreQuestions from eCommerce & Retail businesses
Cannot find what you need? Message us on WhatsApp and a strategist will reply.
How do you approach marketing for online stores and retail brands?
We start with how your customers research and decide, then build a plan around the channels they actually use. In a free strategy session we walk you through the approach we would take for your business, step by step.
Which service should we start with?
For most ecommerce & retail businesses we suggest starting with eCommerce Marketing and Google Ads, then adding more once results are clear.
Which eCommerce platforms do you work with?
Shopify, WooCommerce, BigCommerce and most custom stores, plus Google Merchant Center and Meta catalogs.
Do you work with online stores and retail brands in the US, UK, Canada and Australia?
Yes. We plan campaigns for the specific country, cities and time zones you serve, and we meet over Google Meet or Zoom at a time that suits you.
How is pricing decided?
Pricing depends on your goals, competition and the services you need. We share a custom quote after a short appointment.
Guides for eCommerce & Retail
Abandoned Cart Emails That Actually Bring Customers Back
How to set up abandoned cart emails for your Shopify or WooCommerce store. Timing, subject lines, what to include, consent rules in the US, UK, Canada and Australia, and simple examples that recover lost sales.
Meta Ads or Google Ads? Choosing the Right Channel for Your Business
Should you spend your ad budget on Meta (Facebook and Instagram) or Google Ads? A simple way to decide based on intent, product type, budget and how your customers buy.
How Much Should a Small Business Spend on Google Ads?
A simple, goal based way to set your Google Ads budget. Work backward from leads or sales, estimate clicks and cost per click, and know when to scale or pause.
Tell us where you want to grow
Share a few details and we will pick it up on WhatsApp to confirm a time that works for you.